TDot Performance
Northern partnered with TDot Performance to bring to life a customized Magento eCommerce website with a seamless shopping experience.
Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Mobile Marketing
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions
Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…
Getting Real About Content Marketing
We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…