A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…

For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…

There’s an old adage that states, “No man is an island.” I’d like to paraphrase that and say no Islandora is an island either, as while a complete…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

On this day, where we celebrate an important part of our national history, we also want to take a moment to acknowledge an exciting partnership that…

When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…

Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…