Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
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Microvolunteering Online
Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…
Accessibility Matters - iAid Update
Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
Getting Started With Your E-Newsletter
In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…
Looking Back to Look Forward
We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
International Day of Persons with Disabilities
Today is the International Day of Persons with Disabilities. Canada has made strong efforts to be a leader in this field, hearkening back to 1989 when…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy
When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…