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Echidna Blog

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
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Echidna Blog

Drink the Kool-Aid? We Prefer Drupal Beer!

Some people think that we Drupal fans drink the content-management Kool-Aid. The truth of the matter is that we're far more upscale in our beverages…
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Echidna Blog

Why Your On-Site Twitter Feed Should Fly Away

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…
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Echidna Blog

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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Echidna Blog

A 360-Degree Approach for an Accessible Path to Success

It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…
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Echidna Blog

Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team

We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
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Echidna Blog

Growing Your Business by Acting Small II -- Internal

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
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Echidna Blog

Capitalizing on an Amazing Event: Drupal North 2017

Later this week, Drupal North kicks off at the Ottawa Conference and Event Centre. As an Echidna myself, I'm thrilled to be hosting -- amongst Drupal…
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Echidna Blog

Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile

See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
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Echidna Blog

Cast Too Wide a Net and Valuable Fish will Slip Through

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…
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Menu
  • Solutions
    • Digital solutions that deliver results.
    • Marketing Services
      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
    • Digital Experience Management
      • Roadmaps & Governance
      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
    • eCommerce Solutions
      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
    • Commercial
      • Omnichannel Retail
      • Manufacturing
      • Financial Services
    • Public Service
      • Higher Education
      • Government
      • Healthcare
  • Case Studies
  • Technology
    • Partnering with best-in-class technology platforms.
    • Marketing
      • Google Ads
      • Meta
      • Klaviyo
      • Adobe Workfront
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      • Acquia
      • Pantheon
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