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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
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Echidna Blog

Obama Administration Rolls Out 'White House 2.0'

The Obama administration’s recently launched official Flickr photostream was just the beginning. On Friday, the tech-savvy administration announced…
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Echidna Blog

Earn Your Way In

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…
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Echidna Blog

Humans only please ...

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
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Echidna Blog

Social Websites

Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…
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Echidna Blog

A Back to School Style Guide for A+ Content

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…
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Echidna Blog

How Do I Keep My Website Fresh?

We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…
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Echidna Blog

Start by Defining the Content Architecture For Your Website

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…
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Echidna Blog

A 1.0 World versus a 2.0 World

I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
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