Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
AODA 2021 -- A Roadmap and Tools for Accessibility Compliance
Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline
OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
Snowstorm Lessons: Clearing a Path to Success
We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
Diverse Views Can Strengthen Accessible Solutions
However objective and empathic a designer or developer is, his or her own life experiences and needs will always determine what he or she designs and…
Hacking a Bridge to the Future
Want a sneak peek at the future? Then Western University’s the place to be this weekend -- and Echidna’s proud to be a part of the excitement…
Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…
The People in Your UX Neighbourhood
People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…