It's one thing to back the right horse. It's something totally different to saddle up and try to guide that horse to victory. While there are a lot of…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…

I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…

The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…