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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

The Four Pillars of Project Management

Project managers have the immeasurable task of bringing people together on a common goal and producing something on time, in scope, and on budget…
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Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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The Many Strengths of Diversity

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Social Media 2012 – The Year in Review Part II – The Good

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
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The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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The Business of Leadership - Managing Humility

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
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365 Days of Pride: Our Commitment to the 2SLGBTQIA+ Community

At Northern, Pride isn’t limited to a month. We recognize the immense importance of respecting and uplifting the 2SLGBTQIA+ community 365 days a year…
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My Internship Experience at Northern

Before I started my internship at Northern, I thought interning meant doing coffee runs, filing paperwork, and supporting full-time employees as they…
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A View from the Fringe Shines Light on the Need for Reflection

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
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Accessibility – No Need to Accommodate

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
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