Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…

There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…

Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…

Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…

Accessibility is a part of a larger commitment to diversity -- one that, as a society, can allow us to grow, adapt, and thrive based upon a foundation…

Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

"Why do I need a CMS?" "I don’t have time to be updating my website!" At Echidna we work most commonly on a CMS (content management system) called…

As you may, or may not know CRM systems or “ Client Relationship Management” systems are becoming more and more popular in the corporate and non…