Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Don’t Find Your Voice. Refine It. Your Brand Should Not Be a Costume
Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…
A Day in the Life of a Digital Project Manager
Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
The Opportunity for Women in STEM - How We Can Eliminate Barriers
The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…
Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
Making the Move
LONDON, ON – Northern Commerce, Canada’s fastest growing full-service eCommerce agency, announced plans today to expand into a 30,000 square foot…
My Christmas Wish List
It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…
The Summer Continues - And So Do Our Good Times for Great Causes!
Has it only been a month? Back in June we talked about some of the exciting activities we were undertaking, all for good causes. And, here were are…
Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…