iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
Echidna team braves London snowstorm
Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new…
3 Key Ways to Foster Retail Loyalty in 2023
Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
When Bad Things Happen to Good Brands
Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
Echidna Again Ranked Amongst Canada's Top Web Developers by Clutch
For the second straight year, London, ON-based Digital Echidna finds itself recognized by Washington D.C.-based Clutch as one of Canada’s leading web…
On Facebook You Are What You Liked
Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph Search certainly will. As a result, will users…
Why Do I Need a CMS?
"Why do I need a CMS?" "I don’t have time to be updating my website!" At Echidna we work most commonly on a CMS (content management system) called…
News Update: Drupal Core Contribution Sprint on June 22nd
LonDUG, the London Ontario Drupal Users Group, will be hosting a Drupal Core Contribution Sprint on Saturday, June 22, 2013 at Digital Echidna. If you…