| Northern Commerce Inc.

Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.

Wrapping Up Drupal North

Last week at this time, most of Digital Echidna's staff were en route to (or already at) the Drupal North Regional Summit. It was a first-of-its kind…

A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…

Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success

The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…

Pulp & Press, Performance Branding

Together, Northern and Pulp & Press Juice Co. launched a single campaign which included brand awareness and direct response tactics to measure a 25-point lift in awareness and a 67-point lift in purchase, according to the performance study.

How to Contribute to Drupal: Module Maintenance

In the open-source community, we would be nowhere without the dedication of the numerous volunteers that maintain contributed modules and themes. When…

No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…

Engaging Success

One way or another, it’s going to prove to be an exciting week next week as I, along with a couple of other Echidnas, head to Boston to attend the…

A Day in the (Possible Future) Life

Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…

Northern & Tenzing Strategic Partnership

FOR IMMEDIATE RELEASE LONDON, ON - December 19, 2022 — London-based and leading digital marketing / eCommerce agency, Northern Commerce, and London /…