Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
Do You Integrate Email with Your Blog?
Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
The Wayback Machine ...
Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Key Non-Visual Signs for Visually Impaired Online Navigators
Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal…
How to Turn Your Holiday Data Into Year-Round Sales
Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…
Fanshawe College Students Prepare to Go Head-to-Head in the Final Stretch of the Northern Digital Marketing Challenge
FOR IMMEDIATE RELEASE London, ON — For Fanshawe College marketing students, the warming spring weather signals a formidable challenge that’s just…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Let's Be Adult About This
.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…