Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
I Hate My Website ...
Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
Full Disclosure: Integrity in Writing
Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
Should Research and Development Be Done on Company Time?
Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…
Royal Distributing Revs Up Sales with a Server-Side Facebook Pixel
Northern partnered with Royal Distributing to help them create high-performing and wide-reaching paid media campaigns. We achieved over 7 times return on ad spend and a 126% increase in mobile conversion rate.
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
Magento 2.0 is Here
Northern Commerce named one of the first M2 Trained Magento Solution Partners in the world, as the launch of the Magento 2.0 eCommerce platform…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…