Moving House: Why and When You’ll Want to Call in an Expert
Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…
Teaching Accessibility from the Ground Up
Awareness is the first step. Application and acceptance as the status quo is the ultimate goal. Some major companies in the technology industry are…
How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified
Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
What Makes a Great Newsletter?
We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
Honestly, Customer Service Starts at “Home”
Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
Creating a Successful AdWords Campaign
As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
Teaching New Dogs Old Tricks ...
Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…
Get Ready to Ride the Google Wave!
Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…