At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…