iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
GP Bikes, Off-Season Gains
GP Bikes, a multi-brand retailer of motorcycles and power sports, smoothed out their seasonal revenue through aftermarket parts sales while encouraging customers to make off-season DIY repairs.
Yoga At The Office? Sure, I'll Try It
All too often we plan our days around trying to get as much done as possible. We’re always moving forward and forgetting to pay attention to the…
Show Strength or Be Strong? The Answer is Clear
True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
Face Time, Not Just "FaceTime" Improves Accountability, Understanding
In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?
Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
Northern One of Canada's Best Workplaces™ for Women
For Immediate Release: London, ON — March 23, 2021 — Northern, an integrated digital solutions agency for leading brands in North America, has been…
Echidna team braves London snowstorm
Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new…
Fonts, Colours Influence How Your Message is Perceived and Received
When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…