| Northern Commerce Inc.

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Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.

What Makes a Great Newsletter?

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…

To Use Image Links, or Not to Use Image Links...

Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…

Google Feels That News Publishers Don't Understand ...

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…

Social Media Puts Professors in the Hotseat

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…

Is Social Media Automation Good For Business?

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…

Five Reasons Why You Should Go to a Drupal Camp

This past weekend, I attended DrupalCamp New Jersey. With other Echidnas heading to Florida in a week's time, I thought I'd take the opportunity to…

Get Ahead of Negatives to Make Positive Change

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…

DrupalCon Content and Marketing Track Highlights Symbiotic Nature of Content and Technology

For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all…

Could Foursquare Be the Next Twitter?

If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…