Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
Making Your Clicks Count
Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
Don't Panic - The Truth of Why You Don't Have 1.1 Million New Reasons to Fear CASL
Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story. Even though some of the less…
Mr. Case, Next-Day Delivery
Northern equips Mr. Case with Magento to offer a next-day delivery service for over 30,000 online products.
So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
Let's Be Adult About This
.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…
Make Sure Your Source is the Right One
Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…