Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
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Kahunaverse's Bespoke eCommerce
Canada's leading sports apparel stores partnered with Northern to create a bespoke eCommerce solution unmatched by any in Canada.
Northern Supports Local Businesses and Fanshawe Students For Third Year with Digital Marketing Challenge
FOR IMMEDIATE RELEASE LONDON, ON - February 3, 2022 - Northern Commerce and Fanshawe College are partnering for the third consecutive year to support…
Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement
Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…
What is Responsive Web Design?
Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
Don't Panic -- Canada's Anti-Spam Laws Simplified and Demystified
Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…
New Year, New Beginnings Built on a Customer-First Legacy
As we prepare to enter 2018, we at Digital Echidna are excited about what the future holds. This year is going to see a significant new beginning for…
Drink the Kool-Aid? We Prefer Drupal Beer!
Some people think that we Drupal fans drink the content-management Kool-Aid. The truth of the matter is that we're far more upscale in our beverages…
Why Do Consumers Take To Social Media to Voice Their Problems?
If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…