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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

J-Say Starts to Bridge Speech and Text Gap for Visually Impaired Computer Control

There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of…
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Echidna Blog

Accessibility Matters -- Is Our Aim True?

Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…
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Social Influence - Would someone please explain what it means?

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
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A Day in the (Possible Future) Life

Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…
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Home, Individuality, is in the Details

Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…
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ECPB Hero

How to Reduce eCommerce Friction to Build Lasting Customer Relationships

Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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A graphic of a man holding a credit card next to his laptop along side a screenshot of the Retail Insider article.

Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada

Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…
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Echidna Blog

What Makes a Great Newsletter?

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…
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Northern Digital Marketing Challenge

Fanshawe College Students Prepare to Go Head-to-Head in the Final Stretch of the Northern Digital Marketing Challenge

FOR IMMEDIATE RELEASE London, ON — For Fanshawe College marketing students, the warming spring weather signals a formidable challenge that’s just…
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Echidna Blog

Google Feels That News Publishers Don't Understand ...

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
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