Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…

My colleague Jay Menard has written several great posts on website accessibility and the AODA in particular. He has covered why compliance is…

Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…

Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…

Today we want to take the time to announce that Digital Echidna has officially been recognized as one of Acquia’s Preferred Partners. Although we have…