Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…

OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…

Where to host your (new) website is often a difficult decision for clients to make. With so many web hosting services out there – it can be a tough…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…