| Northern Commerce Inc.

Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.

From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions

Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal…

Where to Eat at PSEWEB? We Know a Place... Or 20

If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and…

Creative Solutions for Innovation 150 Challenges

[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…

Accessibility is About Independence, Not Dependence on Others

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…

A Day in the Life of an Automated Tester

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…

When it Comes to Web Standards and Accessibility, Being Blue is a Great Thing

If you’ve noticed your social feeds are turning blue, it’s got nothing to do with the November blahs and everything about supporting blue beanie day…

Headlining Reasons to Think Ability First

Last Friday morning, at the Ability First's Champion Awards breakfast, I was in the company of enlightened people. That might be a strong statement…

A First Few Steps Towards a Brighter Future

It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…

Navigating the Economic Downturn

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…