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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

World Sight Day 2014 - A Vision We Can All Share

On this World Sight Day 2014, I'd like to reflect on the status of the blindness community as I see it. All opinions herein are my own and many of my…
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Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
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Andrew Peller Toasting To Success With Magento

Andrew Peller Limited partnered with Northern Commerce for an ambitious Magento 2 implementation to create an innovative, user-friendly online booking and itinerary management system to improve their omnichannel customer experience.
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Hardly a Slacker: Slack and Accessibility

We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…
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People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
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There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
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Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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