International Day of Persons with Disabilities
Today is the International Day of Persons with Disabilities. Canada has made strong efforts to be a leader in this field, hearkening back to 1989 when…
AODA and You: What’s in it for me?
There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy
When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
2013 – Communications Breakdowns
Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
What Have You Done For Me Lately ...
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…
Managing Your Online Personal Brand
Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…
Are You Ready to Drink the 'LBS' Kool Aid?
So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned
Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…