Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…

Communications is the key to unlocking success. But what does that mean? And what role can we play to make sure that we’re all speaking the same…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…