Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

The Obama administration’s recently launched official Flickr photostream was just the beginning. On Friday, the tech-savvy administration announced…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…