“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…

Communications is the key to unlocking success. But what does that mean? And what role can we play to make sure that we’re all speaking the same…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…

If you’ve noticed your social feeds are turning blue, it’s got nothing to do with the November blahs and everything about supporting blue beanie day…