“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…

Communications is the key to unlocking success. But what does that mean? And what role can we play to make sure that we’re all speaking the same…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…