Make Sure Your Source is the Right One
Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
How Do I Know If My Website is Drupal?
You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…
If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
Promising Marrakesh Ratification Limited by Delays by Those who could help most
Canada recently signed off on a landmark treaty that could have far-reaching impact on ending the "book famine" for those requiring accessible…
Digital U for a Digital You 101 -- An Intro to Your Customers
So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…
Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…