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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Best Workplaces in Canada logo on photo of Northern team members

Northern Commerce Named One of the Best Workplaces™ in Canada for Second Consecutive Year

For Immediate Release London, ON — April 27, 2022 — Northern Commerce, an integrated digital solutions agency for brands navigating digital…
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Echidna Blog

News Update: Drupal Core Contribution Sprint on June 22nd

LonDUG, the London Ontario Drupal Users Group, will be hosting a Drupal Core Contribution Sprint on Saturday, June 22, 2013 at Digital Echidna. If you…
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Northern Digital Marketing Challenge

Northern Supports Local Businesses and Fanshawe Students For Third Year with Digital Marketing Challenge

FOR IMMEDIATE RELEASE LONDON, ON - February 3, 2022 - Northern Commerce and Fanshawe College are partnering for the third consecutive year to support…
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a group of people raising galsses of wine to cheers around a patio table

Andrew Peller, The Wine Shop Reboot

Andrew Peller re-platformed The Wine Shop, upgrading its commerce experience, circumventing lost brick-and-mortar sales.
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Three women posing for photo

Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
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semrush case study hero.jpeg

Building a Unified SEO + GEO Strategy for the AI Search Era

Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
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Echidna Blog

Can We Fake Authenticity?

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
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Echidna Blog

DrupalCares Campaign Part of Groundwork for Post-Pandemic Success

As of today, #DrupalCares has raised $500,000, meeting its 60-day goal in just over 30 days. Nearly 150 businesses and organizations, along with over…
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Echidna Blog

Books, travel and now Canali from Harry

Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…
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Echidna Blog

Goals and Objectives

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
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