Purolator, Intuitive Digital Experience
With enhanced navigation, Purolator's new website offers fast access to users' immediate needs.
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
Visual Storytelling - Seeing the Message Clearly
There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
George Brown College, CMS Replatforming
Need to Know George Brown’s digital experience serves a broad spectrum of post-secondary education audiences. Its CMS accumulated a wealth of…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
Stand Out From Your Competition
The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
The Best of the Season to You and Yours
I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…