tentree, Performance Branding
Northern and tentree launched a performance branding campaign which saw a 1.39X lift in purchases.
Digital Echidna Receives David C. Onley Award for Leadership in Accessibility
Digital Echidna is proud to announce that it has received the David C. Onley Award for Leadership in Accessibility. Digital Echidna’s content…
Obama Administration Rolls Out 'White House 2.0'
The Obama administration’s recently launched official Flickr photostream was just the beginning. On Friday, the tech-savvy administration announced…
From Leads to Conversions: Wharton’s Executive Education Website Redesign
Need to Know The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational…
Social Media Puts Professors in the Hotseat
From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…
Stormtech, Expanding Markets
With a goal of expanding their current product offering to the retail market, Stormtech needed a strategy to help maximize their exposure to this new audience while also driving revenue at an efficient cost per purchase.
Our Roots Extend Beyond the Forest City
At Digital Echidna, we want to use our knowledge and expertise to make a difference. As you’ve often heard my colleagues here say, the open-source…
Creating Brand Ambassadors ...
There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
A Persona I Could Learn to Love
There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…