Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
Acquia-certified Cloud Pro, Martin Anderson-Clutz
There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…
When Bad Things Happen to Good Brands
Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
Quality, Not Quantity, Should be the Focus
I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
By Air, Ground or Sea: Key to Accessible Travel is Knowledge
The adage “expect the best and prepare for the worst” is a truism in accessibility, particularly in a hypothetically jurisdictionally-confused, stress…
Blue Beanie Day at Digital Echidna
Digital Echidna is proud to support the seventh annual Blue Beanie Day – an event intended to show support of web standards, which is officially…
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
Questioning the Census -- Mandatory Accessibility Mandates Clarity
When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
LinkedIn Lessons About Asking the Wrong Questions
It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…