Strengthening the Bones of AlgaeCal’s Digital Experience
Northern led the development of a multiplatform integration for AlgaeCal using BigCommerce.
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Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
Understanding Accessibility - The Challenge with Acronyms Like A11Y
Accessibility covers a variety of topics, but the overriding goal of all its efforts is that you want to make content as easy as possible to…
The 3D Experience in Your Living Room
Last year was a breakout year for 3D Movies. Movie titles like Disney Pixar’s “Up” and of course James Cameron’s “Avatar” set a new precedent for the…
Andrew Peller, The Wine Shop Reboot
Andrew Peller re-platformed The Wine Shop, upgrading its commerce experience, circumventing lost brick-and-mortar sales.
Face Time, Not Just "FaceTime" Improves Accountability, Understanding
In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
Cineplex, Multi-Channel Media Campaign
Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.
Your Tweets - Who Can Can See What
Today's post and the accompanying downloadable graphic are inspired by a question I tend to get often - I don't understand who can see my tweets. I've…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
How You Can Use The Twitter Favourites Feature
One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how…