Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…

We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…

Last week at this time, most of Digital Echidna's staff were en route to (or already at) the Drupal North Regional Summit. It was a first-of-its kind…

Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…