Don't Just Aggregate, Curate and Add Value
I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…
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Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
Open Data, Open Source -- Open Possibilities
A commitment to openness is a commitment to progress -- which is why today's the perfect day for us to kick off a celebration of open-source…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
Top-Five Challenges in Higher Ed Web Design
There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
Multiple Sites, One Search: How the City of Surrey Made Its Web Searches User-Friendly with OnPoint
Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
VogueWigs, Luxury eCommerce
VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…