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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment

Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
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Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
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Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
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COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
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Show Strength or Be Strong? The Answer is Clear

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
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Are You Creating Unintentional Barriers to Accessible Employment?

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…
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Fun, Factual, Focused -- How to Write Headlines that Matter

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…
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Graduating Your College or University Website to Drupal 8

The question most struggle with as Drupal 7 reaches end of life is whether to move to Drupal 8 now, or wait and start fresh with Drupal 9…
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Delivering on your Customer's Expectations? That's music to their ears

Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
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Avoiding Bumps in the Road - Communicating Change

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…
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