Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…

We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…

The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…

Picture this: your best friend just moved across the country. Cell phone bills are just too expensive these days and you’re on a strict personal…

In the open-source community, we would be nowhere without the dedication of the numerous volunteers that maintain contributed modules and themes. When…

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…