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Echidna Blog

Want Better Business Writing? Go Window Shopping

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…
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Echidna Blog

Don't Panic -- Crisis Communications

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
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Echidna Blog

Overcoming the digital bottleneck

As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…
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Echidna Blog

No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
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Echidna Blog

When Custom Import is a Better Choice than Migrate -- Custom Code Support and Examples

With the arrival of Drupal 8, several contributed modules -- which were previously add-ons for Drupal 7 -- received renewed attention and were…
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Echidna Blog

Does Knowing How to Cut With a Scalpel - Make You a Surgeon?

Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…
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Computer with icons floating around

Is AI Chat Right for Your Organization? 3 Questions to Ask

Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
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Echidna Blog

Creating a QR Code Campaign

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
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Echidna Blog

Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…
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Echidna Blog

There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • eCommerce Development
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      • Google Analytics 4 & Performance Reporting
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