| Northern Commerce Inc.

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…

Couple on the floor discussing materials

JYSK Transforms Online and In-Store Customer Experience with Salesforce Order Support

JYSK Canada recognized the urgency to streamline its order management and customer service operations, partnering with Northern Commerce to implement Salesforce Order Support, which combines Service Cloud and Order Management (OMS).

Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

Finding Your Inner Spoonman

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…

Flash and Your Target Audience

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

Design Smarter, Not Harder: How to Accelerate Your Workflows With a Design System

Need to Know Having a consistent design system can save organizations time and money by giving designers and developers a single source of truth for…

Eat at Your Own Pace ...

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…

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How to Improve Your Search Ranking With E-A-T

Drive website traffic with these best practices.

Fonts, Colours Influence How Your Message is Perceived and Received

When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…