Did You Know? You Can Create Targeted Ads on Facebook!
Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…
User Experience and Mass Transit Websites: Planning a Better Experience
So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
I Guess Someone Thinks We're Good ...
It is hard to believe that just three years ago Echidna Solutions Corp. was operating out of the basement. We have definitely grown since then and I…
Hockey Night with Echidna
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…
The Eyes of the Drupal Community Are Pointed at Toronto for Drupal North
I’m on my way to Ontario’s capital this week! Why? Because all eyes of the Drupal community will be on Toronto, ON as we prepare to host Drupal North…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
Why Your On-Site Twitter Feed Should Fly Away
There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…