Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…

As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…