Social Media Marketing
Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…
Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again
Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
Managing Your Online Personal Brand
Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…
Survey Your Audience
As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…
Michael Jackson Online Mania ...
If your internet connection was slow yesterday between 12 noon and 4pm - these web statistics about the Michael Jackson Memorial Service might explain…
Don’t Just Curate, Create
You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…
Is Google Grants for you?
If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…
Google Feels That News Publishers Don't Understand ...
A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…