Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
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Defending Our Street Hockey Title
Navigating the digital landscape can be a daunting task, not to mention planning, organizing and running a national street hockey tournament! Hockey…
The Weight of the Word is On Your Shoulders
How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Don't Panic - The Truth of Why You Don't Have 1.1 Million New Reasons to Fear CASL
Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story. Even though some of the less…
Are You There Mandi Fields? It’s Me, Digital Echidna
Inspired by several other local businesses and organizations, we have committed to the 2019 United Way Tampon Tuesday campaign. This means, over the…
Northern Commerce & London Lightning Partner to Support London Humane Society
For Immediate Release: LONDON, ON – February 9, 2018 — London Lightning sponsor Northern Commerce has announced the Sunday, February 11 game will be…
LinkedIn Lessons About Asking the Wrong Questions
It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
UX for Health Care Websites: Putting the patient first
Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…