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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
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How to Drive Sales with the Right eCommerce Infrastructure

Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
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Drupal: Everything is Awesome

When you have kids, your movie-going habits change. The days of going to see a movie because you want to see it fades away, replaced by rounding up…
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The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
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Echidna Blog

Off Target: Lessons in Knowing Your Market

Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
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Echidna Blog

J-Say Starts to Bridge Speech and Text Gap for Visually Impaired Computer Control

There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of…
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Echidna Blog

Coming Through in the Clutch Lands Echidna on a Global Leaders List

There’s an old adage, often used in sports, that says someone or something has “come through in the clutch.” That usually means that you’ve been able…
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Echidna Blog

2013 – The Year We Learned How to Connect

The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
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Echidna Blog

What Can You Do, Not How Can You Fit -- the True Focus of Accessibility

Accessibility isn’t about making people fit into one world, but rather working together to ensure that all barriers are reduced enabling everyone to…
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Echidna Blog

Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…
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