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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

What's the Deal with Mega Navs?

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
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Echidna Blog

Social Media Can Be a Winner for Sports Organizations

In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
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Echidna Blog

Always Be Prepared

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…
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Echidna Blog

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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Echidna Blog

Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart

Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
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Echidna Blog

Drupal 8 - Accessibility Now; Supporting Continued Accessibility in the Future

Because we just couldn’t get enough, we’re going to extend our month-long focus on accessibility for a couple more weeks! After all, there’s so much…
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Echidna Blog

Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
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Echidna Blog

When the Well Runs Dry -- How to Start a Regular Flow of Quality Content

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
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Echidna Blog

Don't Want to Play? Fine, But Be Aware of the Game

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…
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Echidna Blog

The Language of Violence

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
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