Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017
We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…
Why Your On-Site Twitter Feed Should Fly Away
There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…
AODA -- Halfway There but Not Actually Halfway There
One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
AODA Uncertainty Leaves Companies Asking, 'What's Next?'
With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
A New Appreciation for Accessibility
We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…
Inline Form Errors - What They Are and Why they Matter
We’re delighted to share with you a second guest post from Mike Gifford, the president and founder of OpenConcept Consulting Inc., and a Drupal Core…
Accessibility, Ability First Makes Champions of Us All
Tomorrow morning, we'll be attending the Ability First Champion awards. Digital Echidna's owner, Andrew McClenaghan, will be delivering a brief speech…