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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Take a Look in the Mirror ...

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…
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Are You Creating Unintentional Barriers to Accessible Employment?

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…
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How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success

COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…
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Echidna Blog

Where Tech Fails, Humans Can Prevail

When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
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Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Echidna Blog

Hockey Season Starts - So What is the Best Team?

The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
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Echidna Blog

Accessible Voting - Sometimes X Can't Always Mark the Spot

As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…
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Echidna Blog

Getting Real About Content Marketing

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
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Echidna Blog

Kicking Off 2018 with Content? Question Your Path to Success

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…
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Echidna Blog

Intranet Introspection: Proper Execution

So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
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