Finalize Your Holiday Performance Marketing Strategy With Northern Commerce
Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…
Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It
Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…
When it Comes to Web Standards and Accessibility, Being Blue is a Great Thing
If you’ve noticed your social feeds are turning blue, it’s got nothing to do with the November blahs and everything about supporting blue beanie day…
There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
A 1.0 World versus a 2.0 World
I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
The Internet Tongue Twister
At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…
Customer Service
Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…
Design Smarter, Not Harder: How to Accelerate Your Workflows With a Design System
Need to Know Having a consistent design system can save organizations time and money by giving designers and developers a single source of truth for…